In my experience, a common paradox about a CRO's needing to be data-driven is the fact that they're often more 'mature' salespeople and not often familiar with modern sales enablement tools to derive and analyze that data. I wholeheartedly agree, the CRO has to rely on data to make informed strategic decisions and drive revenue growth, while on the other hand, these 'dinos' lack technical expertise to effectively leverage the latest tools... - Justin
Interesting take. I’ve actually seen it the other, especially as more and more CROs are coming out of roles that aren’t VP Sales, like RevOps or Sales Enablement. These newer and more innovative functions tend to require more tool-enabled and data driven thinkers, whereas the “dinos” are the old school VP Sales type folk
In my experience, a common paradox about a CRO's needing to be data-driven is the fact that they're often more 'mature' salespeople and not often familiar with modern sales enablement tools to derive and analyze that data. I wholeheartedly agree, the CRO has to rely on data to make informed strategic decisions and drive revenue growth, while on the other hand, these 'dinos' lack technical expertise to effectively leverage the latest tools... - Justin
Interesting take. I’ve actually seen it the other, especially as more and more CROs are coming out of roles that aren’t VP Sales, like RevOps or Sales Enablement. These newer and more innovative functions tend to require more tool-enabled and data driven thinkers, whereas the “dinos” are the old school VP Sales type folk